Hartverse is a startup at the exciting intersection of blockchain technology, art, and culture. By constantly exploring how digital ownership and blockchain’s unique features, such as immutability, verifiable authenticity and digital ownership, are reshaping traditional models, we are driving innovation in the art world. We are committed to creating new possibilities for artists, cultural organizations, and businesses through education, consultation, and collaboration.
Hartverse is more than just a startup—it’s a creative hub.
Our community is built on a foundation of artists who have completed our courses, volunteered their expertise, and came together to shape the future of art world.
We are joined by educators and cultural professionals who are dedicated to driving innovation and change in the cultural sector.
By joining us, you become part of a dynamic network committed to collaboration, learning, and contributing to the exciting evolution of the art world.
Our courses empower artists to understand and enter NFT world. From beginners to advanced, we guide you through the complexities of the NFT art ecosystem. Whether you’re just getting started or looking to deepen your knowledge, we provide guidance on how blockchain-powered assets can transform the art world. From foundational knowledge to advanced strategies, we guide artists through every step of the NFT art ecosystem.
We offer tailored workshops and training for art institutions, cultural organizations, and businesses helping them navigate the exciting potential of NFTs in their sector and build
understanding within their teams.
As pioneers in organizing NFT art exhibitions, museum panel discussions on blockchain technology, and NFT art meetups, we foster spaces for collaboration and networking, bridging the gap between traditional and NFT art worlds.
We provide personalized consultation services to help galleries, museums, and corporate entities integrate NFTs into their business models, host events, or educate their teams about digital ownership and NFT landscape.
At the heart of Hartverse is a vibrant community of artists, educators, and cultural professionals who have come together through our educational programs. By joining Hartverse, you’ll become part of a dynamic, expert-driven network dedicated to advancing innovation in the art and cultural sectors. Whether you are here to collaborate, learn, or contribute, you’ll be engaging in an exciting journey ensuring you are ahead of the curve.
We’re open to new ideas, collaborations, and business partnerships. If you’re looking to train your team, host an NFT event, or explore the intersection of NFTs and the cultural sector, we’d love to connect.
We are a passionate group of Web3 enthusiasts and specialists, bringing together expertise from diverse fields such as art history, archaeology, and the Web3 market.
Founder // Business Development & Partnerships
Ivana is the founder of Hartverse and leads the team in shaping its strategy for education, partnerships, and business development. With a deep background in the application of NFT technology, she drives Hartverse’s mission to empower artists and cultural institutions to thrive in the digital age. In addition to her strategic role, Ivana oversees day-to-day operations and looks forward to further delegation as the team grows.
(https://srbijainovira.rs/en) project launched the Supercluster Exellent3 program (https://srbijainovira.rs/en/pilot-superklasteri/web3-blokcejn), aimed at supporting the development of the local Web3 ecosystem. During the first year of the pilot phase, I was tasked with organizing a day dedicated to art in the Web3 world as part of the inaugural Belgrade Blockchain Week. Following the successful pilot, the project received funding from USAID, and I was invited to lead the development and support of the local NFT art community.
My program consisted of a series of educational sessions, exhibition, and panels, through which I facilitated the onboarding of traditional artists directly into the Tezos ecosystem. I organized panels at prestigious institutions such as the National Museum of Serbia and the Museum of Contemporary Art, where prominent Tezos ecosystem representatives were the main speakers. After the completion of the onboarding phase, my work as part of the USAID-funded project came to an end, although our collaboration continued through a charity exhibition featuring artists, and will soon extend to an exhibition at the Serbian Cultural Center in Paris during NFT Paris 2025.
In addition to my collaboration with Supercluster Exellent3, Serbia Innovates, the National Museum, Museum of Contemporary Art, and the Cultural Center of Belgrade, all of my educational sessions for artists are held at the Faculty of Organizational Sciences, University of Belgrade https://fon.bg.ac.rs/. In the past, this initiative was part of a collaboration with Florida University (https://bc.elab.fon.bg.ac.rs/), and this time, all of my lectures are part of the Master’s program at the university (https://elab.fon.bg.ac.rs/).
QA Tester // NFT Technology & Digital Art
Daniel is a multifaceted artist and Quality Assurance Tester specializing in NFT technology and digital art. He ensures the seamless functionality of Hartverse NFT projects and works on improving user experiences within cryptocurrency exchanges. Daniel’s work bridges the gap between technology and art, making it easier for users to navigate the Web3 space. In addition to his QA and technical role, Daniel is also responsible for overseeing visuals and graphic design.
Rođen 1963. godine u Beogradu.
Profesionalno se bavi umetnošću (naročito slikarstvom, digitalnom umetnošću i fotografijom) i grafičkim dizajnom od početka devedesitih godina prošlog veka. Likovno obrazovanje je stekao na Fakultetu likovnih umetnosti u Beogradu. 1990. godine je diplomirao a 1993. godine je magistrirao na odseku Slikarstvo.
Neformalno obrazovanje iz oblasti fotografije je stekao uz mentore, priznate i poznate fotografe, Mirka Lovrića i Nikole Radoševića.
Član ULUS-a od 1991. godine.
1999/2000. godine je bio stipendista Grčke vlade iz oblasti slikarstva u trajanju od godinu dana, Atinska Škola Likovnih Umetnosti, Atina, Grčka.
Imao je više samostalnih izložbi i učestvovao je na mnogim kolektivnim izložbama. Dobitnik je nekoliko nagrada i priznanja i njegovi radovi se nalaze u nekim privatnim i muzejskim kolekcijama.
Kao grafički dizajner je sarađivao solo ili u timu sa mnogim studijima i agencijama, od poslova pripreme za štampu pa do razvijanja kreativnih ideja, brendinga i total dizajna.
Od 2021. do danas intezivno se bavi NFT-om a od 2022. i AI umetnošću. Februara 2022. U Galwriji Remont u Beogradu, imao samostalnu izložbu NFT-a, prvu takve vrste u Srbiji.
Više na https://zerorezero.com
NFT Art Market Specialist // Curator
Nataša is an art historian with a focus on crypto art and its integration into Web3. She has supported artists through educational workshops, exhibitions, and NFT marketplace strategies, helping them safeguard their work from fraud and navigate the ever-changing digital art ecosystem. In addition to her education and curatorial role, Nataša also manages relations with artists.
Rođen 1963. godine u Beogradu.
Profesionalno se bavi umetnošću (naročito slikarstvom, digitalnom umetnošću i fotografijom) i grafičkim dizajnom od početka devedesitih godina prošlog veka. Likovno obrazovanje je stekao na Fakultetu likovnih umetnosti u Beogradu. 1990. godine je diplomirao a 1993. godine je magistrirao na odseku Slikarstvo.
Neformalno obrazovanje iz oblasti fotografije je stekao uz mentore, priznate i poznate fotografe, Mirka Lovrića i Nikole Radoševića.
Član ULUS-a od 1991. godine.
1999/2000. godine je bio stipendista Grčke vlade iz oblasti slikarstva u trajanju od godinu dana, Atinska Škola Likovnih Umetnosti, Atina, Grčka.
Imao je više samostalnih izložbi i učestvovao je na mnogim kolektivnim izložbama. Dobitnik je nekoliko nagrada i priznanja i njegovi radovi se nalaze u nekim privatnim i muzejskim kolekcijama.
Kao grafički dizajner je sarađivao solo ili u timu sa mnogim studijima i agencijama, od poslova pripreme za štampu pa do razvijanja kreativnih ideja, brendinga i total dizajna.
Od 2021. do danas intezivno se bavi NFT-om a od 2022. i AI umetnošću. Februara 2022. U Galwriji Remont u Beogradu, imao samostalnu izložbu NFT-a, prvu takve vrste u Srbiji.
Više na https://zerorezero.com
Onboarding Assistant // Tezos Ecosystem Advocate
Ivana facilitates the onboarding process for artists and promotes the Tezos ecosystem within the Hartverse community. She also connects artists with Web3 opportunities and helps them integrate into the NFT space. With a strong academic background and expertise in film studies, Ivana enriches the team’s educational approach to digital art. In addition to her onboarding role, Ivana oversees video production and manages relations with artists.
Rođen 1963. godine u Beogradu.
Profesionalno se bavi umetnošću (naročito slikarstvom, digitalnom umetnošću i fotografijom) i grafičkim dizajnom od početka devedesitih godina prošlog veka. Likovno obrazovanje je stekao na Fakultetu likovnih umetnosti u Beogradu. 1990. godine je diplomirao a 1993. godine je magistrirao na odseku Slikarstvo.
Neformalno obrazovanje iz oblasti fotografije je stekao uz mentore, priznate i poznate fotografe, Mirka Lovrića i Nikole Radoševića.
Član ULUS-a od 1991. godine.
1999/2000. godine je bio stipendista Grčke vlade iz oblasti slikarstva u trajanju od godinu dana, Atinska Škola Likovnih Umetnosti, Atina, Grčka.
Imao je više samostalnih izložbi i učestvovao je na mnogim kolektivnim izložbama. Dobitnik je nekoliko nagrada i priznanja i njegovi radovi se nalaze u nekim privatnim i muzejskim kolekcijama.
Kao grafički dizajner je sarađivao solo ili u timu sa mnogim studijima i agencijama, od poslova pripreme za štampu pa do razvijanja kreativnih ideja, brendinga i total dizajna.
Od 2021. do danas intezivno se bavi NFT-om a od 2022. i AI umetnošću. Februara 2022. U Galwriji Remont u Beogradu, imao samostalnu izložbu NFT-a, prvu takve vrste u Srbiji.
Više na https://zerorezero.com
