Ivana Ehrensvärd,
founder of Hartverse
Since early 2022, I have been deeply involved in developing and supporting the local Web3 ecosystem, with a primary focus on how blockchain is transforming the arts and museum sectors. I also bring experience in Web3 market research for NFT use cases in retail.
My journey into the Web3 space began as the artistic director of an NFT project, where I gained specialized education in blockchain, cryptocurrencies, and NFTs through the Ape School Masterclasses. This foundation equipped me with the knowledge and hands-on experience needed to become an educator, sharing insights on the transformative potential of Web3 technologies in the art world.
In 2022, I joined the Supercluster Exellent3 program as part of the Serbia Innovates initiative, funded by USAID, where I played a key role in growing the NFT art community in Serbia. I organized educational sessions, panels, and exhibitions that successfully onboarded traditional artists into the NFT ecosystem, culminating in panels at prestigious institutions like the National Museum of Serbia and the Museum of Contemporary Art.
Building on this experience, I continued to collaborate with key cultural stakeholders, including the National ICOM Council of Serbia, ULUS (Serbia largest artist association), and the Cultural Center of Belgrade. A highlight of this journey was partnering with ECD, a leading regional cryptocurrency exchange, to integrate our NFT course into the master’s program at the University of Belgrade.
These experiences have fueled my deep commitment to helping artists and cultural institutions navigate the NFT space. As the founder of Hartverse, I lead a dynamic team offering education, consultation, and collaborative services designed to help businesses, artists, and institutions unlock the potential of blockchain and digital ownership. Our goal is to work closely with clients to help them develop and implement NFT strategies that drive growth, innovation, and new opportunities in the art and culture sectors.
